Spider-Man: Brand New Day Trailer — Hulk Debut, Record Views
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Sony Pictures has released the second full trailer for Spider-Man: Brand New Day, and the internet promptly lost its mind. The new look at Tom Holland's fourth solo outing as the web-slinger delivers the first footage of Mark Ruffalo's savage Hulk, fresh glimpses of Sadie Sink's still-unnamed character, and enough swinging, smashing spectacle to power fan theories from now until the film hits theaters on July 31.
The numbers behind the trailer are almost as dramatic as the footage. According to tracking firm WaveMetrix, the second trailer piled up 590.8 million views in its first week, instantly becoming the second most viewed trailer of all time. The only trailer ahead of it is the film's own first teaser, which made history in March as the first movie trailer ever to cross one billion views, reaching the milestone in just four days.
The reveal itself was pure Hollywood theater. Tom Holland unveiled the earlier footage from atop the Empire State Building at sunrise as part of an elaborate global event, and Sony has kept the promotional machine running at full throttle ever since. In late June, the studio even partnered with Little Caesars to build a replica of Peter Parker's apartment in Greenpoint, Brooklyn, packed with Easter eggs including a first look at Tombstone.
Story-wise, Brand New Day picks up in the aftermath of Spider-Man: No Way Home, with Peter Parker living in a world where no one remembers who he is. Cut off from his old life, Peter throws himself entirely into being Spider-Man, and that is where things get strange. The trailer shows Peter experiencing bizarre new mutations, including the emergence of organic webbing, a development longtime comic readers will recognize instantly.
Desperate for answers about what is happening to his body, Peter turns to the one scientist uniquely qualified to understand uncontrollable transformation: Bruce Banner. Mark Ruffalo's return gives the trailer its biggest moment, a first look at a savage, less-controlled Hulk that suggests Banner is fighting his own battle. The image of Spider-Man squaring off against a rampaging Hulk immediately became the most shared frame from the footage.
Then there is the mystery box of the entire campaign: Sadie Sink. The Stranger Things star appears again in the new trailer, hooded and wielding what looks like serious telekinetic power, at one point appearing to move tanks with her mind. Marvel has refused to confirm who she is playing or even whether she is hero or villain, and the secrecy has only intensified fan speculation, with Jean Grey remaining the leading theory among Marvel fans online.
The supporting cast is stacked well beyond Ruffalo and Sink. Zendaya returns as MJ, Jacob Batalon is back as Ned, and Jon Bernthal brings his acclaimed Punisher into a Spider-Man film for the first time. Severance breakout Tramell Tillman, Better Call Saul's Michael Mando and The Bear's Liza Colón-Zayas round out a roster that suggests a grittier, street-level New York story colliding with big-canvas Marvel chaos.
Behind the camera is Destin Daniel Cretton, the director of Shang-Chi and the Legend of the Ten Rings, taking over the franchise from Jon Watts. Cretton has described the film as a fresh chapter for Peter, and the trailer's tone backs that up: the quips are still there, but the stakes feel more personal, more physical and noticeably darker than the Homecoming trilogy.
Analysts already expect Brand New Day to be one of the biggest box-office events of 2026. Advance tickets went on sale alongside the trailer drop, and presale demand reportedly strained ticketing sites within hours. With No Way Home having grossed nearly two billion dollars, and four years of anticipation built up since, a monster opening weekend at the end of July feels close to inevitable.
The bigger picture matters too. Brand New Day arrives at a pivotal moment for the Marvel Cinematic Universe, serving as a bridge toward the next Avengers films while testing whether Spider-Man can anchor a new era of the franchise largely on his own. If the trailer's reception is any indication, the character's drawing power has never been stronger.
For moviegoers counting down the days, the wait is almost over: Spider-Man: Brand New Day swings into theaters everywhere on July 31. Between a savage Hulk, a mystery mutant-level newcomer and a Spider-Man growing stranger by the day, summer's biggest question mark is finally about to be answered.
Watch the record-breaking new trailer below and start your theories now.
There are also quieter details fueling discussion. Eagle-eyed fans combing the trailer frame by frame have flagged references to classic comic runs, glimpses of a New York that feels rougher and more grounded than previous entries, and a villain described as so unusual that people cannot even see them — a tease that has spawned countless identification threads. Whether that unseen threat connects to Peter's mutations, to Sink's character, or to something else entirely is the kind of mystery Sony clearly wants audiences arguing about all month.
One more wrinkle worth watching: Brand New Day is the rare Spider-Man film arriving without the safety net of multiverse cameos, at least as far as the marketing admits. No Tobey Maguire, no Andrew Garfield, no Doctor Strange. That restraint suggests real confidence in Holland's Peter as a standalone lead, and it sets up the film's central promise — a genuinely new status quo — as more than just a subtitle.
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