Ya That is All drops a cinematic video to new single “Hold On,” with a dope storyline and amazing view. Waking up after a long night, Ya starts out reminiscing in the opening scene of his mysterious love interest. Directed by Young Blaze, the video is shot at unique angles that shows his chic disappearing, while in bliss the video cuts to a performance scene showing Ya showcasing his talent. The rhythmic, Naija anthem sheds light on the new Afro Beat movement and “Hold On” video is at forefront of it.
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