SAN FRANCISCO -- Apple is denying a published report that it plans to shut down streaming service Music Beats.
Several prominent employees at Apple and Beats told TechCrunch that Apple planned to discontinue the service.
Apple spokesman Tom Neumayr denied Apple was shutting down Beats Music. He told USA TODAY: "It's not true."
One person familiar with the situation said that consumers should expect Apple to make some changes to the service. That could mean the brand is going away although the service is not.
Apple bought the service started by Jimmy Iovine and Dr. Dre in May for $3 billion.
Beats headphones are enormously popular especially with young people, but the music service at the time it was purchased only had a few hundred thousand subscribers. USA Today