Tuesday, September 27, 2011

Nets Chairman Labels Jay-Z 'Face of Barclays Center,' Brooklyn Nets



(AllHipHop News) The Chairman and the CEO of the Brooklyn Nets has labeled Jay-Z the face of the Barclays Center, as well as the brand-new basketball team that will begin playing in the 2012–13 NBA season.
The rapper joined Brooklyn Borough President Marty Markowitz, Forest City Ratner Companies Chairman and CEO Bruce Ratner, and Barclays Center and Nets CEO Brett Yormark today during a press conference today (September 26th) in Brooklyn.

Earlier this evening, and hours after the press conference, Net's Chairman Chris Charlier issued a formal statement regarding Jay-Z's involvement with the Brooklyn Nets.

"We are proud to announce this highly anticipated decision to name the team the Brooklyn Nets, a choice which reflects the decades-long tradition of our team and fans, as well as the dynamic new place that will be our home,” Nets Chairman Chris Charlier said. “Jay-Z embodies the spirit of Brooklyn - its energy, guts and spirit.  We are delighted our friend and partner will be opening the Barclays Center."

The Brooklyn Nets launched a massive advertising campaign featuring Jay-Z, targeting the Soho and Tribeca areas of Manhattan, due to their close accessibility to the Barclays Center in Brooklyn.

Check out the video from the press conference below:

http://www.nba.com/nets/brooklyn/barclays_center_full_press_conference.html