(AllHipHop News) The Chairman and the CEO of the Brooklyn Nets has labeled Jay-Z the face of the Barclays Center, as well as the brand-new basketball team that will begin playing in the 2012–13 NBA season.
The rapper joined
Earlier this evening, and hours after the press conference, Net's Chairman Chris Charlier issued a formal statement regarding involvement with the Brooklyn Nets.
"We are proud to announce this highly anticipated decision to name the team the Brooklyn Nets, a choice which reflects the decades-long tradition of our team and fans, as well as the dynamic new place that will be our home,” Nets Chairman Chris Charlier said. “Jay-Z embodies the spirit of Brooklyn - its energy, guts and spirit. We are delighted our friend and partner will be opening the Barclays Center."
The Brooklyn Nets launched a massive advertising campaign featuring Jay-Z, targeting the Soho and Tribeca areas of Manhattan, due to their close accessibility to the Barclays Center in Brooklyn.
Check out the video from the press conference below: