Sunday, February 6, 2011

Eminem Super Bowl Commercial Craze ! !


Super Bowl ads are about more than making an immediate impression.

The goal is to make a lasting impression that extends far beyond the game.

A memorable commercial can create a buzz that spreads beyond the football audience for months with help from YouTube, social media and smart phones.
"Nowadays you’ve got to get more out of your investment than 110 million viewers watching a 60-second spot," said Steve Cannon, head of marketing for Mercedes-Benz USA.
Read the Associated Press report: Super Bowl ad craze transcends the game
Related topics: super bowl